Apple is a technology company that manufactures Macintosh computers and personal electronic devices. It also offers a variety of services. These include iCloud, a storage solution that stores and syncs user data on various devices. Another service is Apple Pay, a money payment system. Other services include iTunes, a digital content store and Apple Music.
The company started off with a simple working circuit board. This computer was enclosed in a custom-molded plastic case. In addition, it had a colour display and other features.
Apple grew to become one of the largest companies in the world. At its peak, it had more than $1 billion in annual revenue. However, it faced tough competition from lower-cost Microsoft Windows-based PCs.
After a period of decline in the late 1990s, it began to do well again. When Steve Jobs became the CEO, he streamlined the product line and focused on traditional markets. He also secured investment from Intel veteran Michael Markkula.
By the late 2000s, Apple had become one of the largest tech companies in the world. It also had a profitable fiscal year for the first time in more than a decade.
Apple had been a successful company in the past, but it had suffered from financial problems in the mid-1990s. Despite its booming revenues, the company was unable to meet orders for many of its models.
One of the reasons for this was the inability of the company’s applications function to handle all projects. Over the years, it has grown from about 150 people to about 1,000.