A logo is an image, usually including typography, that represents your brand. It communicates your values, the industry you operate in, and the services you offer. These designs are important, as they help build your brand’s presence in the marketplace.
While there are many different types of logos, all of them share several common elements. Each type is a graphic reflection of your brand’s personality, values, and core beliefs.
One way to create a logo that is easily remembered is to use a simple design. The simplest and most memorable designs focus on using a single font, a small number of colors, and a minimal amount of imagery.
Logos can be monochromatic, multicolored, or contain some combination of the two. You should choose your color palette based on the emotion you want to evoke in your audience. However, remember that the color you choose for your logo can also affect other materials used in your branding, such as advertisements and business cards.
Wordmarks are a type of logo that focus on delivering your brand’s personality through typography. They can be modern, vintage, or hand-crafted. Some examples of wordmarks are Disney, CNN, HBO, Jeep, Coca-Cola, and Google.
Another kind of logo design is an abstract one. This can be a fun and modern take on logos. An abstract logo may contain geometric elements or symbols that represent your brand.
Finally, logos can be created through a process known as logotyping. This means taking your brand’s name and creating an acronym.