On-page SEO is the process of optimizing specific webpages for search engine rankings. It is a critical part of any successful content marketing campaign. There are several factors that influence on-page SEO.
The meta description is one of the most important factors for on-page SEO. Search engines will display this description on the SERPs (search engine results pages). You should keep it descriptive and up to 160 characters. This description encourages clicks from the search results.
Title tags are another important on-page SEO factor. Including the targeted keyword in the beginning of the title tag will help Google determine the relevance of the page. Make sure that the title is not longer than 55 characters, though buxic.
Adding images to your articles is also a powerful on-page SEO element. These can increase your article’s visibility and make it more enjoyable. Images also break up text-heavy pieces, making them easier to read. However, make sure that the image has descriptive alt-text to help people who are visually impaired.
When building your content, you must provide users with a satisfying experience. Google uses different signals to gauge how satisfied your users are. If your content doesn’t match what a user is searching for, you can’t expect them to take the next step.
Content is the king of on-page SEO. Creating quality content that meets the search intent of your readers is the key to a successful marketing campaign. Keep in mind that Google will update its algorithm periodically, so it’s vital to stay on top of changes.