Search engine optimization (SEO) is a method of generating website traffic from free search engines. The main goal of SEO is to increase the visibility of a website in the SERPs. A site with a higher ranking in the SERPs can gain more exposure and more conversions.
Depending on your website’s niche, you may be able to generate more traffic through the use of certain tactics. Regardless of the specific tactic, you should strive to create a good user experience. If a user has trouble finding what they’re looking for, they are likely to bounce off your site.
Using content and keywords to rank in search results is a popular technique for online businesses. It works by building a solid foundation. By doing this, you improve the user experience and increase your chances of converting.
The best way to accomplish this is by ensuring that your content contains relevant, accurate keywords. This will not only improve your website’s ranking, but it will also make the pages easier to read.
Another tactic is to include images in your articles. These make your articles more attractive and scannable. Also, you can add lists to your articles to make them more clickable in the SERPs.
Lastly, you can change your tags. Changing your tags can help ensure that your site looks professional and has all the necessary metadata. You can also use tools like Ahrefs to identify if you have any duplicate meta descriptions on your site.